Decoding The ‘New’ Customer And His Shopping Preferences To Boost Sales & Profitability
Today, retail organizations find themselves at crossroads. While the pandemic has driven the rapid development of key strategic transformation projects, many businesses have found that they are still playing catch up. It is no exaggeration to say that pandemic have turned the retail environment on its head resulting in major and accelerated shifts in customer behaviours, channel preferences, and indeed the entire buyer’s journey.
As consumers slowly start to rise above the covid-19 challenges, lockdown restrictions ease and new world realities settles in, retailers are struggling to overcome the disconnect between themselves and their customers. They are struggling to understand the ‘new’ customer, his preferences and shopping trends.
This session should explore how an increasingly fast changing set of consumer values and preferences are driving retailers to align their businesses, products and services to appeal to post-pandemic customers; and shoppers to boost sales and profitability. Most importantly, how best retailers must be adapting their businesses at the speed of light.