Customer Experience Differentiation – The Core Of Successful Retail Survival & Success Strategy
Retail has been experiencing major shifts occasioned by that Covid-19 pandemic that is shaping the modern world. Balancing on the brink of collapse and the drive to survive has pushed many retailers alike to reevaluate their priorities post Covid-19. What previously seemed merely important has become urgent and triggered immediate restructuring initiatives as well as raised questions. How should one rethink its relationships with customers? What is the right way to translate brand values into the customers’ offline and online experiences? How can a retail play a bigger role in customers’ lives?
The answers lies in making the urgently needed transformation in the customers’ experiences and using that to by create a meaningful and long-term differentiation for your business. The hard fact is that post covid-19, retail survival and success will be driven by leaps in technology and fulfilling customer expectations. Better deals, convenience, and faster delivery times are table stakes now. To win, retailers need to develop 360 relationships with their customers and meaningfully support them on their day-to-day journeys. Cross-channel recognition, personalization, and experience orchestration will need to result not only in a more tailored and connected shopping experience but increasingly in a coherent narrative that provides a sense of purpose and elevates retail brands to a more aspirational place in the hearts and minds of the customers.
Join us in this session to understand;
Why CX is key to business success in a post COVID-19 world
How to build the right CX strategy in your business that guarantee success
4 key factors that are in so much demand in delivering a great customer experience and why.
Why every communication you have with your customers matters
The practical behavioural tips you can adopt within the business to ensure you are meeting your customers’ needs
How to ensure your customer-facing employees are armed with the right tools, technologies, support structures and techniques to keep customers reassured and satisfied
This session will give you the opportunity to find answers from expert leaders about how to enhance the customer experience within your own business, make a good success at it and turn it into a competitive advantage.